Welcome to Wide Awake: A bold collective that dares to stand apart from the norm. We’re more than just a brand; we’re a movement fueled by individuality and life experiences. Founded by Casey and Rebecca AKA (Carrot & Beetroot) , two unapologetically passionate sisters, alongside their weird and wonderful partners Tom and Tanisha AKA (Mushroom & Trottson), we are here to shatter expectations and elevate our consciousness.
Our Mission: We’re on a quest for self-discovery, crafting designs that tell powerful stories drawn from our journeys and experiences. Each piece we create is a reflection of the highs and lows that shape us, showcasing the beauty in every moment. Join us as we disrupt social norms, spread love, and embrace our unique paths with unapologetic authenticity.
Our Values:
Sustainability with Attitude: We don’t compromise on ethics. Our clothing is sustainably sourced and packaged without plastic. It’s 100% vegan, so you can wear your values boldly and without guilt.
Expressive Designs: Our apparel is designed to resonate with the badass spirit in you. They communicate the stories of those who wear them, embodying the magic of music, art, and community that unites us all.
Empowerment & Connection: We’re a tribe of warriors—spiritual rebels, raver quavers, and psychedelic lovers. Together, we find strength in connection and courage in our uniqueness. Put on your stomping boots, and let the healing vibrations of music guide you as you step into your divine self.
Join Us: Each garment we sell is a badge of honor, symbolizing the collective journey of our community. We’re here to make an impact—one garment at a time. Whether you’re navigating the light or dancing through the shadows, we’ve got your back.
Let’s rise up, be fierce, and embrace our true selves.
Welcome to the Wide Awake Collective—together, we are a force to be reckoned with!
